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优秀Logo设计中的视觉简化理解

时间:2017-11-23 17:32 [ ] 来源:网络 已被浏览2088

手机打鱼登录 ZHAIYAO: JIANHUASHIDUIJUTIERFANFUDEHUAMIANJINXINGTILIAN,JIANHUASHIRENDEYIZHONGTIANXING,SHIGENJU“NEIZAIXUYAO”JINXINGDEYIZHONGZIRANXINGWEI,TAFUHEXINGSHIDEMOUZHONGZHIXUHEGUILV。

 

当今视觉传达设计过于喧嚣繁复,而标志设计却不断运用视觉简化的心理进行演变。这一演变正符合了人的心理需要,也符合了形式的某种秩序和规律,但并不是所有简化都能达到较好的效果。简约不等于简单,适时适合的简化才是理想的。 

 

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手机打鱼登录①ZHUIQIUSHIJUEXINGSHISHANGDEJIANHUA,ZIJUEANZHAOCIJIWUDEXIANGJIN、XIANGSIHUOLIANXUDENGTEXINGJIANGQIZUZHIWEIJIANJIEWANMEIDEJIEGOU。

②在设计中的运用,体现在对符号等抽象、概括形体的喜好上,既能突出特征,传达意图,又能强化视觉记忆,使人印象深刻。  推荐阅读:优秀logo设计技巧!共用形的妙用

 

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例如美国微软公司,其在1975年成立初期时的操作系统为视窗结构,因此叫做Windows。那时的操作系统标志较为简洁明了,未使用过多的修饰及拟物形态在标志上。随后在1992年的Microsoft Windows 3.1上,我们看到对未来产生深远影响的“微软窗口”,标志包括经典的窗口,经典的四种颜色,经典波浪动态效果。这个标志给后面的Windows logo设计留下了很深远的影响。在随后的一段时间内,我们电脑的开机界面就是这个蓝天白云下的微软Windows。 

 

 

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简化的形式表现在人的适应性上是一种心理需要。人类具有简化处理的本能:可以从复杂的内容中理顺逻辑关系,在“啰嗦”的语言中提取要领,还可以在千头万绪的感觉中归纳出条理。同样,视知觉也可以对自然现象加以提炼和简化,这样才能抓住特征、便于表现、存储记忆。这是一种视觉心理的需要,更是一种实用性的功能。人类的眼睛倾向于把任何一个刺激式样看成是已知条件所允许达到的最简单的形状。 

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